About Us

Today’s parents know and trust the man lovingly called Dr. Bill by his little patients. With eight children of his own, and an impressive list of professional credentials, this sharp and savvy pediatrician is unafraid to speak clearly and to-the-point on all issues relating to children’s health and well being, no matter how controversial.

Now Dr. William Sears is taking the confusion out of children’s supplements and snacks by designing a line of nutritionally sound products that parents can trust, and that their children will ask for and enjoy.

For more than 35 years Dr William Sears has always been a watchdog over children’s health and welfare. Thanks to his numerous books and articles, countless national TV network appearances, and his popular AskDrSears.com Web site, millions of children now benefit from Dr. Sears’ advice on everything from discipline to nutrition.

Over the years, Dr. Bill has been asked to recommend and even put his name on various supplements and nutritional products. He has always been reluctant to do so because while some are very good, none ever completely met his strict standards and expectations.

So Dr. Bill and his sons Dr. James Sears and Dr. Roberts Sears, both pediatricians, took matters into their own hands and partnered with a development company to create a line of children’s products that are family-friendly, and met their standards for quality and efficacy.

Parents want to make the best nutritional choices for their children, but don’t always have the time or resources to research every product.

"We all want our children to be healthy, smart and successful. But until now there was no easy way for parents to take action against today’s widespread diet deficiencies.” Dr. Bill Sears

The Sears family recognizes that today’s families are desperate for solutions they can trust to deliver the nutritional value they promise and that their children will actually enjoy consuming.

Always at the forefront with new and innovative delivery systems such as a delicious all-natural fruit chew, Dr. Sears America’s Pediatrician products are excellent alternatives to the sugary, confectionary brands parents try to avoid.

With their right-sized packaging, great taste, and grab-and-go convenience, they truly are a short cut to the healthy choices parents want for their family.

As pediatricians and more importantly as parents and grandparents, great care was taken to ensure that Dr. Sears America’s Pediatrician products meet Dr. Sears’ exacting standards.

The products are as much a breakthrough for what they don’t have, as for what they do have:

  • They are always made with real food: No artificial sweeteners and coloring that may lead to hyperactivity, behavior problems and other medical issues.
  • They contain the optimum balance of nutrients for children’s health and wellness
  • Each has a delicious, child-friendly taste.
  • Snacks are child-sized for no waste, grab-and-go convenience
  • With Dr. Sears’ name on the label, parents can always be assured of the product’s safety and efficacy.

Dr. Sears America’s Pediatrician Brand are an important part of a nutritional insurance policy for children’s health.


Parents recognize the Sears family from numerous TV, print and Internet resources




Meet Dr. Bill

William Sears, MD or Dr. Bill as his “little patients” call him, is the father of eight children, three of whom are doctors (two pediatricians and one general practitioner) as well as the author of over 30 books on childcare, most notably the best-selling Baby Book considered by many to be the ultimate “how to” guide to raising your child. His newest book is called, The Healthiest Kid in the Neighborhood.



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Take the guesswork out of making healthy choices for children
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